# Cookie Policy

> What cookies BrandCrux uses, why we use them, and how to manage your preferences.

URL: https://brandcrux.ai/cookies

Last updated: 28 Jun 2026

## 1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, keep you logged in, and understand how you use the service. Some cookies are essential for the site to work. Others help us improve the experience or track referrals.

## 2. Cookies We Use

### Essential Cookies
These are required for BrandCrux to function. They handle authentication, session management, and security. You cannot opt out of these without losing access to the application.

- **Authentication cookies** keep you logged in across pages and sessions.
- **Cookie consent cookie** (brandcrux_cookie_consent) stores your cookie preferences.

### Analytics Cookies (consent required)
With your consent, we use web analytics to understand how visitors use the site, which pages are popular, and where users drop off. This data is aggregated and does not personally identify you. These cookies are not set unless you choose "Accept all" in the cookie banner. If you reject non-essential cookies, the analytics tag is never loaded.

- **_ga, _ga_*** used to distinguish users and measure page views. Expires after 2 years.

### Partner Attribution Cookies
If you arrive at BrandCrux through a partner referral link, we set a first-party cookie so we can attribute your signup to the referring partner. It is used solely for our partner commission program and is not used for advertising or shared with third parties.

- **brandcrux_ref** stores the referring partner ID. Expires after 60 days.

## 3. Your Choices
Analytics is off by default. When you first visit BrandCrux, a banner asks whether to enable non-essential (analytics) cookies. You have two equally available choices:

- **Accept all** enables analytics cookies in addition to the essential ones.
- **Reject non-essential** keeps analytics off. The analytics tag is never loaded and no analytics cookies are set.

You can change your choice at any time using the "Cookie preferences" link in the site footer or the "Manage cookie preferences" button on this page. You can also manage cookies through your browser settings. Most browsers let you block or delete cookies. Note that blocking essential cookies will prevent you from logging in or using the application.

## 4. Third-Party Cookies
When enabled, some cookies are set by services we use:

- **Google Analytics** for usage analytics, only after you choose "Accept all".
- **Our payment processor** may set cookies during checkout to complete a purchase securely.

These services have their own privacy and cookie policies. We do not control cookies set by third parties.

## 5. Data Retention
Cookie data is retained only for as long as necessary for its purpose. Analytics cookies expire after 2 years. Partner attribution cookies expire after 60 days. Session cookies are cleared when you close your browser or log out.

## 6. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective date. Where a change affects non-essential cookies, we will ask for your consent again before setting them.

## 7. Contact
If you have questions about our use of cookies, contact us at support@brandcrux.ai.

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BrandCrux is the brand authority tracker across channels. https://brandcrux.ai