# BrandCrux. Brand Authority Tracker for AI answers, search, and social

> Your brand, measured across AI answers, search, and social. One score. Every competitor ranked.

URL: https://brandcrux.ai/

## Hero

BrandCrux tracks 16+ AI engines (ChatGPT, Claude, Gemini, Perplexity and more), web search, citations, social, and your own analytics. Multiple samples per prompt, so every number carries a confidence interval. One Topic Authority score per topic, and a fix list every Monday.

Drop in your domain at https://brandcrux.ai/free-ai-visibility-scan and see your visibility. 1,000 free credits. No card. 60-second scan. Or browse a live demo.

The composite Topic Authority panel rolls seven signals up into one score per topic, shows the 30-day delta, and ranks your brand against every observed competitor.

## The Seven Signals

Seven signals. One leaderboard. Refreshed weekly. Each signal is a full tracker on its own. Together they cover every surface where a buyer can meet your brand, and they all feed one composite.

1. **AI Visibility**. Know when ChatGPT, Claude, Gemini, Perplexity and 16+ engines recommend you. Multiple samples per prompt, so the mention rate is a measurement, not a lucky screenshot.
2. **GEO**. AI engines can't quote what they can't read. We score every page and name what's missing.
3. **Web Search**. Every position. Every competitor. Google, Bing, DuckDuckGo. Snippets and People-Also-Ask, week over week.
4. **Backlinks**. Every referring domain, scored by topical relevance. Every link your competitors have and you don't.
5. **Authority Signals**. Get listed where buyers and AI engines look first. Every citation you're missing, ranked by reach.
6. **Social Authority**. Every competitor move on LinkedIn, X, Instagram, TikTok, and YouTube, classified by topic and ranked by engagement.
7. **Owned Analytics**. Search Console and GA4, narrated by an AI analyst. Five things to do this week. Every week.

## The Composite: Topic Authority

One score per topic. Every competitor ranked. Recommendation attached.

How the score is built (default weights, tunable per business):

- AI mentions: 22
- GEO readiness: 10
- Web SERP: 20
- Backlinks: 15
- Directory citations: 13
- Social engagement: 12
- Owned Analytics: 8

## Why BrandCrux: what changes on day one

Six tools collapse into one score. Gut feel becomes evidence. Every shipped action ties back to the topic it moved.

| Area | Without | With BrandCrux |
|---|---|---|
| Brand visibility view | Six tools, six tabs, no rollup. | One score per topic, every signal folded in. |
| Measurement rigor | One screenshot of one AI answer. | Multiple samples per prompt, per engine, reported with confidence intervals. |
| Competitor benchmark | Spreadsheets refreshed quarterly, if ever. | Every competitor ranked on every signal, refreshed weekly. |
| Topic strategy | "Are we winning here?" Gut feel. | Lead, Defend, Compete, Exit per topic, evidence-backed. |
| Closing the loop | Ship a brief, lose track of impact. | Weekly auto-scans re-measure every topic, so the next digest shows whether it moved. |

## Inside the product

What lives behind your login. Every signal rendered as a widget you can act on.

- **Composite Topic Authority**. One score per topic, with the 30-day delta.
- **20+ AI sources, every scan**. Each engine sampled on its web app and its API, side by side.
- **Citation gaps, ranked by reach**. Where competitors are listed but you aren't. One-click submit links.
- **Competitor tracking**. Every tracked competitor scored across every signal, refreshed weekly.
- **Diagnosis feed**. Typed alerts ranked critical, warning, info, with the evidence row attached.
- **AI Assistant in plain English**. Ask the data anything. Answers come with charts and source rows.
- **Backlinks, traffic, keyword gaps**. Link profile, organic traffic, keyword footprint. Refreshed weekly with new and lost alerts.

## Pricing

Free to look. Paid to lead. Credits drive scans. Fresh credits every month. Top-up packs never expire.

- **Free**: $0 forever. 1,000 one-time credits. 1 business, 7-day history, 1 team member, AI engines only.
- **Starter**: $99/mo. 10,000 credits/mo. 2 businesses, 30-day history, 3 team members, all 16+ AI sources, REST API access, AI Assistant, weekly auto-scans.
- **Growth**: $299/mo. 50,000 credits/mo. 5 businesses, unlimited history, 10 team members, all 7 signals, REST API and MCP, content engine, CMS publishing.
- **Scale**: $499/mo. 100,000 credits/mo. 25 businesses, unlimited history, 50 team members, white-label, priority support, 1M API calls/mo.

Enterprise plan with SSO, SLA, dedicated CSM available. Contact sales@brandcrux.ai.

A self-serve Brand Authority Report is also available from $250 for one-off audits, no subscription required: https://brandcrux.ai/brandcrux-report

## FAQ

**Is BrandCrux just AI visibility?**
No. AI Visibility is one of seven signals BrandCrux watches. The others: GEO (schema, entity signals, FAQ markup), Web Search (Google, Bing, DuckDuckGo, Yandex), Backlinks (every referring domain scored, link gaps vs. competitors), Authority Signals (G2, Capterra, Crunchbase, editorial), Social Authority (LinkedIn, X, Instagram, TikTok, YouTube, Facebook competitor moves), Owned Analytics (Search Console and GA4 with an AI analyst on top). The composite Topic Authority score blends all seven into one ranked leaderboard, per topic.

**How reliable are the AI visibility numbers?**
AI engines are non-deterministic: ask the same question twice and you can get different answers. So BrandCrux runs multiple samples per prompt on every engine and reports mention rates with confidence intervals. When your number moves week over week, you know it reflects a real change in how the engines answer, not sampling noise. A single-response check cannot tell the difference. Coverage is 16+ engines, sampled on both their web apps and their APIs.

**How does this compare to Google Analytics or Search Console?**
GA4 and Search Console answer "what happened on my site." BrandCrux answers "where does the world see my brand." We pull your Search Console and GA4 data into the Owned Analytics signal and pre-pivot it (top decliners, opportunity queries, page-query intent gaps, traffic mix shifts) with an AI analyst that writes a narrative plus 5 specific recommendations per run. Then we add the four other signals GA4 cannot see: AI mentions, SERP positions for your competitors, directory citations, and social engagement.

**Do I need to connect every signal before BrandCrux is useful?**
No. The free scanner runs against AI engines without any setup. Web Search needs you to enter keywords. Authority Signals run on a topic taxonomy you define (or accept from auto-suggestions). Social Authority needs competitor handles (auto-detected during the AI Visibility crawl, editable). Owned Analytics needs Search Console and GA4 sign-in. Each signal lights up independently as you set it up.

**How does Topic Authority work?**
Topic Authority is the composite score across all seven signals. Define authority topics for your brand. Per topic, BrandCrux ranks you against every observed competitor on AI mention share, GEO readiness, SERP placement, backlink authority, directory presence, social engagement, and your owned-analytics depth. Default weights tunable per business. Each topic gets a Lead, Defend, Compete, or Exit recommendation that drives the next move.

**Why "the loop"?**
BrandCrux runs a single closed loop across every signal: declare what you want to be known for, measure across all seven signals, see the Topic Authority composite, act (briefs, listings, social packs, page fixes), re-measure. Weekly auto-scans drive the cadence so composite deltas land in the dashboard every Monday.

**Is there a free plan?**
Yes. Every new account gets 1,000 free scan credits. Invite a friend and you each earn 500 more when they sign up, and another 1,000 each when they upgrade to a paid plan. The free scanner at brandcrux.ai/free-ai-visibility-scan runs without signup. Paid plans start at $99/mo (Starter) with 10,000 credits/month, REST API access, and the AI Assistant. Credit packs (1,500 to 30,000 credits, never expire) are available on every paid plan.

**What is a scan credit?**
One credit equals one query times one source. AI Visibility scans cost 1 credit per (prompt times engine). Web SERP scans cost 0.3 credits per (keyword times engine). Directory scans cost 5 credits per (topic times target). Social pulls cost 0.1 credits per post (capped at 200 per account). Owned Analytics deep runs cost 15 credits flat per run. Every scan shows a credit estimate before you confirm.

**Can agencies use BrandCrux for clients?**
Yes. BrandCrux supports white-label PDF reports with your agency branding, logo, and accent color. Track up to 25 client brands on Scale, with 50 team members and a 1M-call per month REST API and MCP server for piping BrandCrux data into your own dashboards. For a one-off client audit, the self-serve Brand Authority Report starts at $250, no subscription required.

## See where your brand actually stands

Drop in your domain. Get back a Topic Authority score, the competitors beating you, and the fixes worth shipping first. 60 seconds, no card. Run a free scan at https://brandcrux.ai/free-ai-visibility-scan, or sign up free (1,000 credits) at https://brandcrux.ai/signup.

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BrandCrux is the brand authority tracker across channels. The crux of your brand across channels. https://brandcrux.ai